Over the past year and a half, British-based retailer Karen Millen has successfully implemented a major rebranding transformation to appeal to hip, younger customers, both in the U.K. and worldwide. Following the recent openings of two major flagships (one in Knightsbridge and the other on Fifth Avenue here in Manhattan), the contemporary label kept up its momentum last week by teasing the trailer to its new Fall ’14 campaign video, titled The Journey, featuring a mysterious, red-haired leading lady, which elicited the response: “Who’s that girl?”
Today, the full film debuts here on Style.com, where KM is revealing none other than up-and-coming actress Sophie Turner (who is best known for her role as Sansa Stark on HBO’s Game of Thrones) as its face of the season. The brand assembled a creative dream team for the project, including director-photographer Glen Luchford; stylist Katy England; and It Brit models Rosie Tapner, Lara Mullen, and Brogan Loftus, who explore the vibrant East London neighborhood alongside Turner, wearing pieces from the latest collection. “The idea behind the campaign is to bring our brand world and our woman to life. It is designed to give an evocative snapshot into the energy and creativity of London, where our inspiration is drawn from and the KM atelier is based,” explained Gemma Metheringham, KM’s chief creative officer. “The KM woman has both style and substance: She’s memorable, with a strong character. Sophie is not only very talented, but she also has a great personality and powerful energy, in addition to being incredibly beautiful.”
To coincide with its #KMTheJourney campaign, the retailer will also host a pop-up at its Brompton Road location for six weeks beginning September 1. There, it will offer a curated selection of 15 statement-making fall coats that shoppers can customize in a variety of luxurious fabrications. Below, Turner took time out of her busy filming schedule (in addition to currently shooting season five of GOT in Belfast, Ireland, the talented 18-year-old will also appear in two forthcoming films, Barely Lethal and Alone) to chat with Style.com about her Karen Millen campaign, personal style evolution, and more.
I’ve added 3 photos of Sophie from the campaign so far, you can check them out by clicking on the photos below:
I’ve made 43 captures from the video, which are now in the gallery. You can find a list of participating theaters on the “Another Me” Official Facebook
Scripted by Deborah Baxtrom, Mary Shelley’s Monster tracks the young writer as she writes her seminal novel and is drawn into a Faustian bargain with her own “monster” of an alter ego, who offers literary fame at a desperate personal cost.
Monster envisions her life as “the story of the most extraordinary 19th century teenage heroine told in a visceral, sexy, contemporary way,” per producer Rose Ganguzza, who produced last year’s Beat Generation drama Kill Your Darlings. “Our film is not a period drama. It is a story of youth that transcends time, a gothic romance, a love triangle that involves a dark passenger and we are tremendously excited to have such an exciting cast onboard this wonderful project.”
Sophie had a busy time at comic con this year, appearing on two panels – Game of Thrones and “A Conversation with Badass Women” (it was so wonderful to see Sophie – and Sansa – deservingly recognised under this category!) as well as doing several interviews about her future projects and Game of Thrones season 4 – which she starts filming for this Wednesday (30th July).
US fans won’t have to wait much longer to see Sophie’s psychological thriller “Another Me” – which is coming to theatres on August 22nd.
Hurray for Sophie! Her first trip to Comic Con. I’ll be at the Con myself and will definitely be trying my hardest to be there to support her and take pictures! The panel is slated for Friday July 25, 2014 1:40pm – 2:40pm in the legendary Hall H!
Based on the bestselling fantasy book series A Song of Ice and Fire by George R. R. Martin, HBO’s Game of Thrones concluded its 10-episode fourth season in June and will begin filming its fifth season this summer. The series, executive produced and written by David Benioff and D. B. Weiss, is an epic story of treachery and nobility, set on the continent of Westeros, where summers and winters can last years. Featured cast include (in alphabetical order) Gwendoline Christie as Brienne of Tarth, Nikolaj Coster-Waldau as Jaime Lannister, Natalie Dormer as Margaery Baratheon, Kit Harington as Jon Snow, Rose Leslie as Ygritte, Rory McCann as Sandor Clegane (“The Hound”), Pedro Pascal as Oberyn Martell, Sophie Turner as Sansa Stark, and Maisie Williams as Arya Stark.